Aaron Pratt

Google’s said goal is to organize the world’s information which to me should also be my goal as an internet marketer. Yes the phrase “internet marketing” and “organizing information” might not be a perfect fit but all data is information and no matter if your content is about environmental issues or shiny expensive automobiles it still needs to be organized correctly.

If you are lucky enough to own a handful of blogs and have the time to observe you learn that a successful site is like a library where every book has its place.

If you have a category on “internet marketing tools” all content related to that phrase should go within that areas subfolder to focus on and strengthen it in it’s cocitation.

If you write in an unorganized style and often repeat the same phrases in multiple posts you can dilute your internet footprint.

Keywords should be bolded and titles should be accurate to let search engines and people know what you are trying to market.

If you are linking out to other sites make sure the data you link to is accurate, trusted and most importantly useful.

If you do not follow technical issues something that is beyond your knowledge can screw you up like not having a 301 redirect in place (canonicals) or no 404 page present when pages are not found.

Individual pages should be highly focused if you are interested in ranking for things that are related to your niche.

Put content within a subfolder that is about one subject and separate each page describing various aspects of that subject without spilling over and diluting like content.

Ever seen someone who blogs too much and complains about not being found for anything in the search engines? Yep, I have a blog that is a mess in its focus, I fail to organize information in an understandable way and confuse my visitors and search engines at the same time with my poorly structured unorganized content. Most of what I do is for self education so it doesn’t matter to me but if you are trying to rank for a product this stuff is do are die.

One mistake I often make is writing brainy stuff, content that is filled with concepts and ideas that have not been talked about. There is not even words for this somewhat spiritual realm of marketing ideas so it is better left unsaid, that is if I am looking to be found in search engines.

Search engines (even google) are nothing more than primitive robot algorithms that retrieve and try to make sense out of content, don’t serve up a language a search engine or human visitor can not comprehend.

You can not expect a robot to understand concepts it has not yet seen just as you can not expect a child to understand adult conversations.

To train a robot you have to organize it’s information in an understandable easy to follow way. If you offer new concepts it will look for others who offer similar ideas and try to put you together with them even if it is not a good match.

Ever seen a person with a blog ranking well for subjects written about in a minimal style using few words? I have had two sentence posts that out rank whole great articles in search engines because they make perfect sense in the least number of words.

Search engine robots that have the task of crawling huge numbers of websites like to be served up organized easy to follow information.

Search engine algorithms understand minimal well organized content, they can not handle posts like you read above.

Organize your websites information to allow search engines to correctly organize the world’s information.