If you are lucky enough to own a handful of blogs and have the time to observe you learn that a successful site is like a library where every book has its place.

If you have a category on “internet marketing tools” all content related to that phrase should go within that areas subfolder to focus on and strengthen it in it’s cocitation.

If you write in an unorganized style and often repeat the same phrases in multiple posts you can dilute your internet footprint.

Keywords should be bolded and titles should be accurate to let search engines and people know what you are trying to market.

If you are linking out to other sites make sure the data you link to is accurate, trusted and most importantly useful.

If you do not follow technical issues something that is beyond your knowledge can screw you up like not having a 301 redirect in place (canonicals) or no 404 page present when pages are not found.

Individual pages should be highly focused if you are interested in ranking for things that are related to your niche.

Put content within a subfolder that is about one subject and separate each page describing various aspects of that subject without spilling over and diluting like content.

Ever seen someone who blogs too much and complains about not being found for anything in the search engines? Yep, I have a blog that is a mess in its focus, I fail to organize information in an understandable way and confuse my visitors and search engines at the same time with my poorly structured unorganized content. Most of what I do is for self education so it doesn’t matter to me but if you are trying to rank for a product this stuff is do are die.

One mistake I often make is writing brainy stuff, content that is filled with concepts and ideas that have not been talked about. There is not even words for this somewhat spiritual realm of marketing ideas so it is better left unsaid, that is if I am looking to be found in search engines.

Search engines (even google) are nothing more than primitive robot algorithms that retrieve and try to make sense out of content, don’t serve up a language a search engine or human visitor can not comprehend.

You can not expect a robot to understand concepts it has not yet seen just as you can not expect a child to understand adult conversations.

To train a robot you have to organize it’s information in an understandable easy to follow way. If you offer new concepts it will look for others who offer similar ideas and try to put you together with them even if it is not a good match.

Ever seen a person with a blog ranking well for subjects written about in a minimal style using few words? I have had two sentence posts that out rank whole great articles in search engines because they make perfect sense in the least number of words.

Search engine robots that have the task of crawling huge numbers of websites like to be served up organized easy to follow information.

Search engine algorithms understand minimal well organized content, they can not handle posts like you read above.

Organize your websites information to allow search engines to correctly organize the world’s information.

Ever since the invent of rhetoric, more than 2,500 years ago, the art of being an orator has shifted greatly, but now, more than ever with the advent of internet content, has the art been about honest trust.

Rhetoric comes from the ancient Greek root words eirô (orate) and tekné (art), which together forms the art of the orator, or the art of speech. And like all forms of art, the artist must be creative and passionate about their art.

Passion and creativity are essential to good internet content, but also, the truth must be told. To this the word dialectics comes into play. Dialectics comes from the ancient Greek roots dias (exchange) and ética (ethics), the exchange of ethics or morals.

Good internet content is built not merely on creativity and passion alone, but also trust. Without being able to truly trust what we read, we never want to read anything. And we need to trust that what we read is what we want to be reading.

That can be very delicate nowadays out on the internet, where people need to sell products and services quickly and inexpensively.

Optimizing companies sell internet content for cheap rates, but how many sell trust? People want trust. And in the endgame, long-term sales in any market are determined by who inspired trust and who did not. Those that do not inspire trust are only interested in short-term profits, and will never last.

Being heard today might be everything to a person today, but tomorrow, unless they truly spoke with passion, creativity and from the heart, they will not be heard again tomorrow. Like a single match flame that burns brightly fast then dies soon after.

Product reviews, site reviews, online magazine reviews, informational articles, five paragraph articles, newscasts, blogcasts, 250 word limit, 500 word limit, 1000 word limit, 1500 word limit, half an hour, one hour, two hours, four hours…etc.

Content is about these things, sure, but being organic and offering what people want to read has nothing to do with web spiders. They may be slow, but the spiders will catch up.

The internet is a grand achievement and the more people do things the wrong way (focusing on technology) the more the technology will advance and change.

What will not, nor has not changed in the last 2,500 years, are the laws of rhetoric and dialectics. Passion, creativity and trust make for a long-term relationship between internet content writers, the marketing agency, the products site and the products client (web surfer).

Who is going to finally read the internet content? What do they want to read? If you cant write the truth about a product, then people will not want to read it, final.

People want to hear appealing things sure and less the unappealing. But if the unappealing is essential to being straight forward and honest, it needs to be told because it is the truth.

People want to enjoy what they read; that is passion. Being passionate about what we write is what opens the gates of creativity and honest trust. Creative internet content is the kind that builds on ones own experiences and knowledge with just a twist inspired by the passion of the poetic muse.

The flurry of keystrokes in a fire of fueled passion that is directed to one element, the readers trust is what makes internet content last, and endure the melting torch of the algorithm for all time.

Related:
Challenging the Semantic Web